The Ellie's Laundry Story

Sam and Elizabeth were pursuing a variety of great endeavors, especially investing in commercial real estate, when a run-down laundromat in their neighborhood went on the market. They decided to purchase SUDS Laundry at Waring Rd and Summer Ave in 2018 to see what they could make of it.


Owners Sam & Elizabeth standing in their newly purchased laundromat


As novices in the laundry business, they reached out to the surrounding community through Facebook and NextDoor. They asked their neighbors & customers, "what would you like to see in this laundromat?" The overwhelming responses were to have a clean, safe store with working machines. This seemed perfectly reasonable and attainable, so they got to work fixing up the laundromat and replacing all of the broken machines. 


Once the store was meeting the basic needs of a laundromat, Sam and Elizabeth began so see other ways that SUDS could practically serve its customers and community. First, they installed bookshelves, added hundreds of books and partnered with The Urban Child Institute to create a kids corner, so that families and individuals could better enjoy their time doing laundry and have access to enriching literature.


  • image of man and woman standing beside a wooden bookshelf hanging on a wall

    First Bookshelf Installation

    Button
  • image of cute children's area with bookshelf, colorful rug and small chairs

    Slide title

    First Kids' Corner at Ellie's Laundry

    Button
  • image of laundromat during renovations with caution tape and space for new machines

    Slide title

    Installing New Washers in 2018

    Button
  • image of a laundromat with sign reading New Equipment New Owners Laundromat

    Slide title

    First Exterior Laundromat Sign

    Button
  • Three women standing together smiling in a laundromat near bookshelf and washing machine

    Slide title

    2019 - Newly Renovated Laundromat

    Button


Over time, the Wilsons discovered many other opportunities to meet practical needs serving the community, like free laundry nights, distributing laundry vouchers to schools for children in need, library story times, photos with Santa and so much more.


By 2022, SUDS had the most 5 star reviews of any laundromat in the city of Memphis. Sam and Elizabeth had grown to love the laundry business and the endless ways that it is able to strengthen communities and serve many people.


They decided to pursue the goal of growing and multiplying this model at other laundromats throughout the city of Memphis. At the beginning of 2023, they bought their second laundromat downtown and rebranded under the name “ELLIE’S” because of a nickname that Elizabeth received while living in Africa.


Throughout 2023, they continued to add new stores across the city and expanded their staff.  By the end of that year, they added a fourth laundromat location in Shelbyville, TN.  The future is bright for Ellie’s Laundry as it seeks to embody the vision: “Caring for Your Clothes; Caring for Our Community.”


washing machine with clothing inside
March 18, 2025
Clean and Refresh all of your household linens in this Comprehensive Laundry Guide
Clean white towels folded
March 11, 2025
Give your linens a new life by stripping them of oils, grime and soap build-up.
Folded blankets for storage with text Fresh Fabric Storage
March 7, 2025
Store away your winter blankets, comforters and clothing so they don't become musty.
spring flowers in front of white fabric curtains by a window
March 6, 2025
It's spring cleaning time! Don't overlook your laundry and fabrics throughout your home.
February 27, 2025
When it comes to washing clothes, the question of how often to clean them isn’t always straightforward. Over-washing can wear out your clothes more quickly and waste time and resources, while under-washing can lead to odors or stains that are harder to remove. Here’s a simple guide to help you decide how many times you can wear different types of clothing before tossing them in the laundry. 1. Everyday Basics Underwear, Socks, and Workout Clothes: Wash after every use. These items come into direct contact with sweat and bacteria, making them hygiene priorities. T-Shirts and Tank Tops: Generally, wash after one wear, especially if worn directly against your skin or in hot weather. 2. Outerwear and Layers Jeans: Can be worn 3-5 times before washing, unless they become visibly dirty or smelly. Spot clean minor stains to extend wear. Sweaters and Hoodies: Wash every 5-7 wears if worn over another shirt, as they don’t directly touch your skin. Jackets and Coats: These can often go weeks or even a full season without washing unless they’re exposed to dirt or odors. 3. Specialty Items Pajamas: Can be worn 3-4 times before washing if you shower before bed. Otherwise, wash after 1-2 wears. Dresses and Skirts: Depending on the material and level of activity, wash after 1-3 wears. 4. Bedding and Towels Bath Towels: Wash after 3-5 uses to prevent mildew buildup. Ensure they dry fully between uses. Sheets: Aim to wash weekly for hygiene and comfort. What About Stains? You might think that every accident, spill or grass stain requires a full wash cycle. However, stains are best treated immediately, before they've had time to dry and set into the fabric. So, spot treating a stain as close to it's occurrence is the best course of action. Depending on the severity of a stain and the overall cleanliness of the clothing article, you may be able to simply spot treat and hand-rinse the stain to restore it to wearable quality without the need to run your washing machine. Why It Matters Washing less often helps your clothes last longer and saves water, energy, and money. It also minimizes the environmental impact of your laundry routine. Use your judgment—if something looks or smells dirty, wash it, but don’t feel obligated to clean items after every wear if they’re still fresh. By finding a balance, you’ll save time, money, and resources while keeping your wardrobe in great shape. Happy Washing!
Man & Woman smiling in an Ellie's Laundromat
February 27, 2025
Discover easy ways to strategically save money at the laundromat
Best practice is using less laundry detergent not more
February 26, 2025
Too much laundry detergent can damage clothes, make them dirtier and waste money. Find out why.
Share by: